Facebook is distancing itself from data brokers

Facebook is dialing down its dealings with outside companies that collect information about consumers.

The embattled tech company announced late Wednesday it is shutting down a tool that enables advertisers to target users with information gathered by external data brokers. Facebook said winding down the tool, which will happen over a six-month period, will give people greater privacy on its platform.

 

The social network is in damage control after revelations that Cambridge Analytica, a data firm with ties to President Donald Trump's campaign, reportedly accessed information from about 50 million Facebook users without their knowledge.

Through a tool known as Partner Categories, Facebook has allowed advertisers to target highly specific groups of people on its platform using additional information gathered by the data-collecting firms.

 

Read More from CNN: http://money.cnn.com/2018/03/29/technology/facebook-data-brokers-advertising/index.html

Wingu Holdings (K) Limited
Dream . Innovate . Conquer

Get in Touch

Wingu Holdings (K) Limited

A Utumishi Co-operative House

T+254 717 539531 / +254 726 415 963

P P.O Box 3039 - 00100 Nairobi, Kenya